Putin considers the practice of "media support", when individual managers bribe to avoid negative publications in media as disgraceful, Joinfo.ua reports with reference to the Russian media.
In addition, the Russian leader said that due to overabundance of commercials on TV the audience has negative reaction, so it's important "not go too far" with it. "The thing is that it is important not to overdo with all these ads, the publications should not be just about advertising, it has to contain some useful information for the public in the first place, and only then it can perform the function of goods and services," the president said.
"When the broadcast is interrupted by commercials, I'm not even going to say what I think at that moment," Russian president confesses.
However, he said that he wanted to preserve the print media, especially for the older generation. Putin believes that the question of subvention of press delivery must be solved in conjunction with the Ministry of Communications and the Ministry of Finance.
Earlier, Nina Khrushcheva, a professor in the Graduate Program of International Affairs at the New School in New York, a senior fellow at the World Policy Institute, where she directs the Russia Project and the great-granddaughter of the Soviet leader Nikita Khrushchev said that Putin's policy had accumulated the techniques of all previous dictators of Russia, and the people, intimidated by repressive actions of the authorities, remained passive.