The main character of this social advertising is a Russian-speaking boy being in Tallinn and trying to figure out where to find the nearest store. He asks this question a little Estonian girl passing by.
Hearing Russian language she strongly advises the guy either to learn Estonian, or to get out of here to Russia. However, when the boy accidentally confesses that he is a tourist from Murmansk, the girl tempers justice with mercy and explains him how to get to the store in broken Russian.
Children parts quite friendly, but the boy, however, tells that in Russia he was told that "there are only Nazis in Estonia."
In the Russian social networks the video has caused a flurry of indignation.