ASA

Rimmel mascara ad banned because it exaggerated Cara Delevingne’s eyelashes

• Apr 19, 2017
• 0 Comment
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The advert promoted the brand's Scandaleyes Reloaded promising "dangerously bold lashes" and "extreme volume", Joinfo.com reports with reference to BusinessInsider. A viewer complained to the ASA in December 2016 saying the ad was misleading. In a statement the ASA said: "Because the