ASA

Rimmel mascara ad banned because it exaggerated Cara Delevingne's eyelashes

Rimmel mascara ad banned because it exaggerated Cara Delevingne’s eyelashes

The advert promoted the brand's Scandaleyes Reloaded promising "dangerously bold lashes" and "extreme volume", Joinfo.com reports with reference to BusinessInsider. A viewer complained to the ASA in December 2016 saying the ad was misleading. In a statement the ASA said: "Because the