McDonald’s will use digital menu boards, making food recommendations based on the weather. For example, the digital menus might recommend heartier meals and hot drinks, if it’s raining or cold, Joinfo.ua reports with the reference to Business Insider.
“It can monitor temperature outside and it will know which products sell better at hotter or colder temperatures and promote those products,” McDonald’s US President Mike Andres said at an investor meeting in New York City on Tuesday.
The boards will show moving images of McDonald’s food to better engage customers and bring their attention to certain products.
Andres said customers ended up spending more on every transaction in restaurants where the new menu boards were tested in Canada.
In addition to the weather, the menu boards will also track the time of day to promote breakfast products in the morning, then switch over to lunch, dinner, and snack items at the appropriate times.
In the U.S. the menus will be installed in all the restaurants by the end of next year.